Sales one-pagers provide a quick, concise overview of a company’s offerings. These samples reflect collaboration between sales, stakeholders, content, and design.

Product tech sheets are internally created documents that evolve along the product’s life cycle. They provide a variety of stakeholders with the assets to more effectively make line plans, sell in around the world, and to help craft consumer-facing Brand narratives.

It starts with a product and the opportunity to tell a story. I draft questions, interview designers, managers, executives—those closest to the product. Next, I isolate the best soundbites from the transcript, transforming it into a story edit. From there, I help bring the story to life on screen.

Employee training modules

Educating retail employees on product features and benefits helps drive conversion. Employee training modules empower knowledgeable consumer interactions and the point-of-sale.

A picture speaks a thousand words, but don’t neglect the product description. The last thing people read before they click ‘buy’ needs to be sharp, polished, and on-brand.

Product copy enriches the consumer journey, adding context and dimension to beautiful imagery. It must be concise, conversational, and well-crafted. Don’t forget legally compliant, on-brand, and dialed in for your demographic.

 Craft a conceptual message that aspires to a global audience and inspires action. Attract with a big, bold idea then engage and connect at the ground level.

Grab viewers’ eyes with sharply designed, concisely written headlines, descriptions, and calls-to-action.

Creating meaningful names for companies like Carhartt and Samsung.

Click on each of the below buttons for PDF links to long-form blog samples written for the brands.

Here’s a live link to the KEEN Utility “Intro to Arvada” article. And here’s a link to the ATSM vs. ANSI vs. MARK II article. Zing!

Click on each of the below icons for isolated samples of my work in the sport performance and lifestyle industry.