Video interview questions, scripts, story edits and on-screen copy
It starts with a product and the opportunity to tell a story. I draft questions, interview designers, managers, executives—those closest to the product. Next, I isolate the best soundbites from the transcript, transforming it into a story edit. From there, I help bring the story to life on screen.
Employee training modules
Educating retail employees on product features and benefits helps drive conversion. Employee training modules empower knowledgeable consumer interactions and the point-of-sale.
