UNDERSTANDING THE AUDIENCE • MAKING THE COMPLEX CONVERSATIONAL
I am a remote-first, mid- to senior-level copywriter who specializes in creative, consumer-facing product descriptions, campaign messaging, and other digital content. Catchy, concise headlines and conversational summaries are my area of expertise. I work on tiered marketing messaging — attract, engage, connect. I contribute to campaign-level calls-to-action for global audiences. I have helped shape the consumer-facing narrative for some of global youth culture’s most innovative and exciting products.
I hold myself to the highest standards of personal accountability through my writing, conduct, and collaboration with colleagues. I continually aim to set the bar higher for what constitutes great content within the dynamic, ever-evolving digital ecosystem. I enjoy the endless fluidity of language. Prose is play. Rhyming is timing. Alliteration is almost always appropriate.
I am interested in global opportunities within the realm of digital communications, internal and consumer-facing. I bring creative writing expertise, an open mind, and a fresh perspective to your brand voice.
Highlights
15+ years product copywriter for fashion, sportswear
7+ years delivering digital sales assets
notable nike writing
NBA City Edition consumer-facing narratives
Nike FlyEase product + global campaign writing
Nike Basketball product copywriter for Nike.com
Jordan Brand product copywriter for Jordan.com
facets
digital product copy ● B2C and B2B ● in-store signage ● video interviews ● training modules ● on-set assistant direction ● digital sales tools ● client meetings ● photo studio ● retail brand presentation ● landing pages ● marketing emails ● UX ● campaign ideation and messaging ● naming and name strategy ● blogs ● social ● paid ads ● agency and client-side
experience
Senior Writer ● Thread Creative ● Portland, Oregon ● January 2023 to present
Senior Copywriter ● Toptal ● Remote ● June 2021 to October 2022
Copywriter ● Nike, Inc. ● Beaverton, Oregon ● July 2013 to June 2021
Freelance Copywriter ● Thread Creative ● Portland, Oregon ● intermittently from Summer 2014
Educational assistant, Lake Oswego School District ● Lake Oswego, Oregon ● October 2012 to June 2013
Copywriter ● The Bon-Ton Stores, Inc. ● Milwaukee, Wisconsin ● September 2010 to September 2012
education
M.A., Portland State University ● Portland, Oregon ● 2010
B.A., Portland State University ● Portland, Oregon ● 2006, magna cum laude
Diploma, Benson Polytechnic High School ● Portland, Oregon ● 1996
references
Available upon request
Publications
Click on the magazine cover for a PDF of my published essay.